zaza
SCOPE
Packaging Design
BREIF
Create a distinctive packaging that resonates with the brand 'Zaza By Somya' known for its bold and beautiful, fearless and feminine, unconventional jewelry for women. The goal is to design packaging that not only stands out but also embodies the essence of the brand's ethos and the unique collection's fusion of Indic elements and modernity. the packaging should create a tactile experience that heightens anticipation and unveils each piece as a treasure.
SOLUTION
The 'Zaza' jewelry packaging boasts a bold, hand-painted rough yellow hue, defying convention to command attention in the market. This vibrant color symbolizes the confidence of today's women. Soft ornamental designs, inspired by the collection's Indic elements, gracefully accentuate the packaging, enhancing its allure. The fusion of audacious yellow with delicate motifs encapsulates 'Zaza's' essence. As a tactile delight, the packaging unfolds to unveil treasures within, embodying the collection's ethos of modernity rooted in age-old traditions. This packaging not only safeguards precious jewelry but also becomes an embodiment of the modern woman's spirit and her penchant for the unconventional.
