sisters media & communication
BRIEF
Conceptualise the branding for an Indian PR Agency focusing on offering solidarity and 'Sisterhood' to female entrepreneurs. It combines expertise and range of avant-garde services curated specially to build brands. From designing, engaging campaigns to developing a roadmap, they provide 360˚ solutions to their clients including PR services.
SOLUTION
Contributions
We helped them in deciding the story and visual language of their brand. The branding was inspired by the motto 'Girls Run The World'. Their colour palette was intentionally kept lavender and mint to represent femininity, grace and elegance along with a pinch of freshness.
Design Rationale
Having worked with international brands like Jimmy Choo & Forest Essentials; the founder sisters, Simrin & Gurpreet have now opened gates to help fashion and beauty start-ups, particularly women-centric brands. The most valuable asset for this team is their curiosity and their love for the world.
Their branding was kept clean and minimal with the focus on the word ‘Sisters’ to keep the sense of togetherness and closeness. The logo animates in a circular movement to show they revolve around the brand 360˚ help.
