sexy meat
SCOPE
Social Campaign Design
Branding
Packaging Design
BREIF
Embark a crucial project to design branding for a social campaign addressing bestiality on farm animals and advocating the transition to vegetarianism. The objective is to create impactful visual elements that convey the campaign's message of compassion and inspire positive change.
SOLUTION
To pronounce a certain outfit ‘sexy’ is not just to remark that its wearer might be able to produce thriving children. But it is, to confess that we are turned on, by the philosophy of existence it represents. Sexy as an attribute, makes people interested in someone romantically or sexually. So are, some humans with a paraphilic disorder. Even if we agree that sex with animals is a disgrace to mankind, are many of our actions not misconduct towards them intellectually, aesthetically and scientifically? Is murder acceptable but not molestation?
We created a brand, a short social campaign on a tabooed issue, which is worth a critical analysis. The brand encourages consumers to switch to vegetarianism, but with a new and challenging strategy which was never taken up before – ‘Bestiality’.
