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project eve

SCOPE

Editorial Design

BREIF

Design a comprehensive brand manual for the new retail store chain 'Project Eve' by Reliance in India. The aim is to create a visually engaging and informative guide that ensures consistency and clarity in conveying the brand's essence at all the new stores.

 

SOLUTION

The 'Project Eve' brand manual design embraces minimalism, utilizing a black and white palette to convey simplicity and sophistication. It combines visual storytelling with concise textual explanations and mockup images. This approach ensures clarity in conveying brand guidelines, from logo usage to typography choices, creating a seamless reference for internal teams and partners. By simplifying the complex through a visually engaging format, the manual not only captures 'Project Eve's' essence but also empowers stakeholders to maintain consistent brand presentation effortlessly. The monochromatic design echoes the brand's elegance, resulting in a manual that serves as a reliable compass for effective navigation.

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