ovenly
SCOPE
Packaging Design
BREIF
Design the packaging for 'Ovenly', a French-inspired patisserie in India. The aim is to create packaging that exudes elegance and sophistication while weaving a compelling storytelling element. The color palette needs to evoke luxury and indulgence. Visual cues need to narrate the journey of creating exquisite pastries. The packaging must ensure to elaborate on the premium quality of 'Óvenly' products.
SOLUTION
A minimal and sophisticated with a story revolving around an authentic French chef 'Harshita Mundhra'. The packaging design elegantly intertwines storytelling and sophistication. Through visual cues, it invites customers to a world where the scent of freshly baked pastries permeates the air, engaging their senses. The design boasts a pristine white exterior, offering a canvas for the enticing narrative. Inside, a rich purple palette exudes sophistication, harmoniously encapsulating 'Óvenly's' brand. The packaging transforms into an immersive experience, enticing customers to explore the delicate, French-inspired delights within.
Agency: The Orange Bulletin, Kolkata
