mell & co
SCOPE
Branding
Collaterals
Packaging Design
BRIEF
Mell & Co. is a pet accessories brand based in the UK with a mission to reduce the number of rescue dogs and to enrich their lives thereafter. They provide high quality handcrafted pet products and services to the dog lovers community. Their brand revolves around the first Schnauzer they rescued.
SOLUTION
Contributions
As a brand designer we designed their visual language and packaging boxes for their launch. They wanted something that's unique and symbolises 'lots of dogs' and 'handcrafted'.
Design Rationale
Derived after more than fifty iterations, the brand identity illustrates to the founders first rescued dog - a Schnauzer in a calligraphic style to promote the brands 'handcrafted' nature. The visual language was put across by using multiple Schnauzers (to signify the many dogs they've rescued in the past and want to in the future) in a symmetric structure to form an interesting shape.
The color Royal Blue has regal associations thanks to its historical relationship with the British Royal Family. It often denotes authority, trust and confidence, thus used in our branding. Instead of keeping one business card, to make it look unique - multiple coloured versions were created.
