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lentils experimental packaging

SCOPE

Packaging Design

BRIEF

Experimental packaging design for lentils to make it user-friendly by eliminating the use of another container for storage.

CREDITS

Product Design: Tejas Pawar

Art Direction & Packaging: Madhurika Modani

SOLUTION

Lentils packaging design inspired by tetra pak, made out of food grade plastic which has excellent chemical resistant properties. The lentils can be easily measured, poured, and stored in the same packaging. Paperboard is the main material to provide stability, strength and smoothness to the printing surface. The unique shape makes the storage easy and covers all the pain points like damage by moisture and insects. The design on the packaging is kept clean and text is easy-to-read and minimal. The packaging material makes the text legible unlike other times, when it comes on top of the transparent packaging of the product.


Featured on: Packaging of the world

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