kamalika
SCOPE
Branding & Collaterals
Packaging
Marketing
Exhibiton Design
BRIEF
Design the overall branding for an NGO that provides livelihoods for resource-deprived women living in rural areas of India. The aim was to level the employment field for disadvantaged women, by providing them options that enhance their economic status, dignity and decision-making within the society.
SOLUTION
The branding project for this NGO empowering underprivileged rural women, embodies hope and transformation. The name 'Kamalika,' inspired by the lotus that emerges from adversity, encapsulates the journey. The project focuses on leveling the employment landscape, fostering dignity and agency for rural women. A vibrant color palette draws attention and reflects the vibrancy of the lives it impacts. This branding echoes the lotus's message, where strength and beauty emerge from challenges. The branding stands as a beacon of change, offering livelihood opportunities that redefine lives, echoing the resilience of its beneficiaries.
