kalfest
SCOPE
Digital Marketing
OOH Marketing
Newspaper Ads
BREIF
Design the comprehensive marketing materials, both online and offline, for the upcoming art event 'A Day in Your Story' in Kolkata. The aim is to create compelling visuals that capture the essence of personal narratives through art.
CREDITS
Branding: Ogilvy India, Kolkata
SOLUTION
The marketing design for 'A Day in Your Story' art event merges premium aesthetics with compelling storytelling. By elegantly weaving elements of Kolkata, the design captures the essence of the event. The social media marketing employs a unique approach: a seamless pattern on the feed. This pattern comes to life as hand-painted art on the festival street, ensuring an immersive and memorable 360° experience. The design celebrates the art of storytelling while embracing the festival's location and historical context. Multiple OOH formats were created for the marketing like the billboards, bus backs, posters, metro and other travel locations.
