itc classmate
SCOPE
Packaging Design
BREIF
Design the packaging for ITC Classmate 'STRIPES' pencil, a vibrant range of kids' pencils aiming kids between the age of 4-8. The goal is to create packaging that aligns seamlessly with ITC's brand guidelines while capturing the joyful essence of these colorful pencils.
SOLUTION
The 'STRIPES' colorful pencils packaging design harmoniously merges vibrant creativity keeping in mind the brand identity. Harnessing the packs 5 lively colors, the design transforms them into a roller coaster, invoking a sense of playful adventure for the kids. In adherence to brand guidelines, the colors pop vibrantly, balanced by the elegant black area. This juxtaposition evokes a visually striking harmony, inviting kids and parents alike to embrace the magic of creativity. The design captivates by fusing the energetic spirit of 'STRIPES' pencils with the sophistication of the ITC brand, ensuring the packaging resonates deeply with its audience.
