go bandanas
SCOPE
Branding
Packaging
Product Design
Production
Social Media Campaign Strategy & Design
UI/UX
Art Direction
Brand Management
BRIEF
Bright colors, quirky patterns, big creative typography and super graphical backgrounds. All in one big mismatch? Or mix-match? DESIGN HAS NO RULES. NOR DO OUR PETS. Create a brand that focuses on bold creative designs for pets and pet parents.
SOLUTION
Contributions
For this small biz e-commerce platform, we have been involved in the entire process. From designing the logo, quirky pet accessories (like bandana, tote bags, pet beds, tees, etc.), colourful packaging, website to actually printing and producing them, and to market them internationally both online and offline.
Design Rationale
The aim is to make people think and talk about their pets. To help them feel delighted and connected even closer to them when they wear Go Bandanas. For us, our pets are the spotlight of our life. Those who bring colours and joy into our lives, that's where the branding comes from. The two mascots, Pixel and Vector add the life to the brand while the rainbow bright colours bring vibrancy. Lets go #BananasOverBandanas.
The entire brand story is about creating quirky and fun accessories for pets which are personalized. The visual language of icons, identity, etc is created uses squares (Pixels).
