crucero
SCOPE
Social Media Marketing
BREIF
Design sophisticated social media creatives for renowned fashion designer Nupur Kanoi, showcasing her latest collection 'Crucero' inspired by travel and stripes. The objective is to create clean, minimalist designs that spotlight the collection's photoshoots, resonating with upscale target audience of young, stylish women.
SOLUTION
The social media design for Instagram and Facebook was kept minimalist yet impactful. Against a pristine white canvas, subtle black stripes punctuate the space, creating a harmonious equilibrium. This clean backdrop accentuates the collection's vibrant, maximalist photoshoot imagery, allowing it to shine. The design's simplicity draws attention to the futuristic, empowered women the collection represents. The judicious placement of stripes adds a touch of sophistication, while the predominantly white palette symbolizes a fresh, modern outlook. Through this interplay of elements, the design not only captures the essence of 'Crucero' but also underscores the brand's commitment to empowering women with style and confidence.
